How Responsive Web Design Improves SEO

Within the past six to eight months, web design companies have been inundated with work from
savvy website owners asking whether or not their site can be easily transformed into a responsive
design. Whilst some sites can be easily changed with a few tweaks, others will need to be built from
the ground up. If you are wondering what all the hubbub is about and why it is important to convert
to a responsive web design for SEO, here is some information which might prove helpful.

A Brief Explanation of Responsive Web Design

If you are a business owner with an online presence, it is vital that you understand just what a responsive design is and how it can affect SEO and your bottom line. Quite simply, a responsive web site is one that can be viewed on literally any device from a tiny smartphone to a PC with a huge flat screen monitor. When a visitor lands on your site, a responsive design will enable them to view pages that are optimised for that particular device. Mobile users cannot adequately view non-responsive sites because much of what is on the page is not viewable on their device.

 A great example of responsive design is a UK gambling websited called Free Bets – the designers at have a done a great job!

Responsive Design Enhances Usability

When a visitor lands on one of your responsive pages, usability is significantly enhanced. The page literally conforms to the device they are using which makes it much easier for them to click around from page to page. Non-responsive sites are frustrating when viewed on mobile devices and oftentimes the visitor isn’t able to leave the page they’ve landed on to find what they are looking for on your site.

Responsive Designs Rank Highly on Mobile Searches

The key to building brand and making sales online is traffic and without a responsive website your traffic will suffer. This is because Google will no longer list non-responsive sites in the search results conducted from mobile devices.SEO is of vital importance for building traffic and one of the most recent updates to Google’s SEO algorithms is in terms of mobile-friendly web design.For ecommerce sites, this is huge. Research shows that mobile searches are quickly gaining on desktop searches and if you want to capture that portion of the market, you certainly want your page to be ranked in the SERPs.

Responsive Design Improves Bounce Rate

As mentioned above, mobile users are often frustrated when they land on a web page that is not responsive. A responsive design is mobile friendly which means that visitors can view the page optimised for their device, be it a smartphone, notebook, netbook or tablet. If visitors can view the page, quickly find internal links, locate the shopping cart and/or access any information they are looking for, they are more apt to stay there browsing around from page to page. Bounce rate is a significant factor in Google SEO rankings, which is why responsive sites are a must.

 There is no secret that Search Engine Optimisation (SEO) is the quickest way to build rank and monetise a site so without a responsive design, you have just cut out a great portion of your potential traffic/business. If you want to stay competitive in your market, it pays to update to a responsive design.