Sponsored Content is Going to get Bigger and Bigger
Budgets for Sponsored Content are Expanding
Business Insider projects $7.9 million will be spent on native ads this year, an amount that will balloon to $21 billion by 2018. The majority of this spending will be directed toward social media, such as sponsored content on Twitter and Facebook, which is also projected to bring in the most ad revenue.
Native Advertising is Reactive
When it comes to audience engagement, native advertising welcomes you to a whole new world of leaving a lasting impression. Through content, graphics, videos and even animations, native advertising allows you to present your marketing messages in a non-vexing manner.
Mobile Advertising is Optimized by Native Advertising
Because mobile advertising is not platform-dependent, native advertising is displayed the same as any other type of mobile content. Audiences may not even realize they are viewing or reading a sponsored promotion.
Every Company Needs a Native Advertising Manager
Even the smallest of businesses these days need a marketing manager. When it comes to hiring one, it’s important to choose a person who has experience in native advertising. Fortunately, a marketing manager doesn’t have to work on a full-time basis. Many smaller companies are able to employ a marketing manager on a part-time basis and reap many of the advantages, including an increase in brand awareness and profit levels.
The Native Advertising Industry Is Always Evolving
As technology continues to evolve, so will native advertising. It is highly expected that at some time in the near future audiences will be connected to the Internet on a continual basis. This will lead to a whole new world of native advertising as marketing specialists scramble to understand buyers’ decisions and behaviors.
Some Final Thoughts
When you’re carrying out a native advertising campaign, you’ll easily be able to decide whether the advertising messages are being appropriately displayed and received. If at any time you feel the messages are too abrupt or subtle, this means you’re not creating a true native ad. As with any type of marketing campaign, it’s best to bring on board a marketing professional who has many years of experience in the form of marketing in which you’re interested. A marketing professional with worthwhile and relevant services will be able to tell you how he or she has helped other companies via native advertising.